The sets are super cool. Chris Hemsworth has mad muscles, lady eyes & growl/talks. Natalie Portman is feisty & cool & a lot less embarassing than in No Strings Attached. The romance is sweet / unconvincing, but the strained deity-family dynamics propels the plot along nicely. It's far from brilliant, but it's good, pretty fun. It's Thor.
Wouln't it be cool if they had used British grahic designer Olly Moss's poster (created specially for cast & crew only) :