Francis Ford Coppola seems to be doing whatever he feels like these days. His last two films have been critically divisive, experimental indies, but his latest seems to stretch a bit more into the mainstream - hiring daughter Sophia Coppola's latest muse, Elle Fanning, and visibly over-the-hill Val Kilmer, his thriller still has an indie feel about it, and certainly seems visually inventive. Whether it is good, or makes any money, remains to be seen.
The various posters certainly sell the gothic angle (some better than others). And Elle Fanning.